Why Twitter is Buying SnappyTV

Twitter is buying SnappyTV for an undisclosed amount, providing content partners including major TV networks a platform to edit, share and archive live video and TV programming in the cloud.

Source: www.foxbusiness.com

Twitter has recently announced its acquisition of SnappyTV, a platform for live video-clipping, -editing and -distribution, for an undisclosed amount.  While SnappyTV users have been able to embed full-length videos into their tweets for some time now, the acquisition will enable Twitter greater control over how the service is used and folds into the company existing SnappyTV big-name customers such as Fox Broadcasting, NASCAR, the U.S. Open and Oracle.

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