Social media is based on real-time interactions. It is also a 24/7 source of communication and activity. This info-graphic shows us the busyness of some of the most popular networks and reminds companies on the importance of responding quickly on social media channels. As there are thousands of tweets and messages sent every minute on Twitter and Facebook, people have come to expect a quick turnaround when they make enquiries or lodge complaints.
It is also important for brands operating online to constantly generate new content to sustain their pool of followers. Since people are on networks so frequently, it is imperative to have new material for them to digest.